The
updates are crucial to maintaining your mobile application
and introduce new features that boost the participation of users. In this the article, we will see how regularly a company should consider updating its
application and offers some of the best practices to do it.
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| 6 Reasons Why You Have To Update Your Mobile App Regularly |
Many of you may know now that the updated applications
are considered the most compelling marketing tools. Given the number of mobile
applications people have downloaded on their devices, regular updates can help
an application for more Mindshare compared to other applications.
Also, by updating your mobile application regularly, you
can develop a loyal customer if updates of your application include corrections
relevant bugs as well as features that demanding users. Frequent updates also
show that you are committed to your application and it is still maintained.
How often
should you version updates in a month?
App Store does not like crap and thinks to prosper. The
most popular and successful applications receive updates each week, while the
lower-end applications receive updates once a month. However, if you cannot be
devoted to updating the application once a month, you have to go on developing
the same application.
The updates of applications should be based on
quantitative data and understanding your market and the qualitative comments
users. Understanding the balance of these elements and the appropriate routine
updates take time. You must take into account the cost of updates as well.
We list six
reasons why you should update your application regularly below.
1. For security reasons
As a company that is developing an application, you need
to keep your data safe and secure user applications. Unfortunately, hackers and
cybercriminals are constantly looking for flaws in your web sites,
applications, and other online systems.
The fact that no function of the security system for
long. It is a matter of time before these hackers find vulnerability in your
system. Therefore, the best way to stay several steps before these criminals
are to provide regular security updates.
As the hacker discovers a flaw in your seventh security
installation, you roll the tenth. Thus, the most important reason why a
business should always update its application is to plug all the security holes
and the upgrading of their application security features.
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2. Fix Bugs
In general, the user feedback recalls the presence of
bugs in your application. And no matter how often or how much you've tested
your application, you will find bugs. It is because there are many variables
involved to avoid problems. For users, how quickly you solve these problems is
most important.
And with each new feature you ride, new bugs will be
discovered. Usually, bugs are not a big problem until they are left for a long
time in your application. Indeed, they slow down your application or cause it
to crash, which could disturb the customers.
If you are considered a company that solves application
problems quickly, you will keep the users. If you ignore the questions and
leave your rotting application, customers will abandon your mobile mass. After
all, people do not support an application if the developer is perceived as not
caring.
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3. Follow technology
Two good reasons to update your application regularly to
track progress hardware and software. Whenever the operating system (OS) of a
device is updated, chances are positive that you'll need to update your
application.
This kind of urgent update might be necessary in the case
of an update of the operating system creates a huge problem with the interface
and functionality of your application. A general rule would be apt to
anticipate updates important operating system at least two to three times a
year.
If your application connects with Google Pay / Wallet
Apple or Apple Maps / Google Maps, you'll need to stay abreast of updates to
these platforms to ensure their integration with your application flawless
stays.
The reason why integrating your app with mobile payment
technology is important is that these technologies are more convenient, secure
and extremely fast. Some customers even abandon your application if they do not
find this feature.
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4. For Satisfy users
No matter the amount of effort and time you put into
discussion groups and application testing, real users of the application will
provide you the most important comments regarding ways to improve your
application. If your application goes well, you will receive customer feedback.
It would be wise to listen and improve your application accordingly.
By bringing together the comments and changes implemented
requested by users, you tell them that you care about quality. This will boost
the commitment and do it for loyal users.
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5. Rebranding
You might have observed various companies change the look
of their current products or change their brand identity. This is known as
rebranding and more committed and demand attention.
This is practiced in industry application development as
well. You can provide your application and complete makeover. This usually
excites current users and attracts new. Thus, one more reason to consider
updating your application is to give it a whole new look.
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6. To stay relevant
Although many companies fail to realize, updates of the
application can be among the best marketing tools. Users tend to forget even
popular applications over time. They can download your application, but do not
use as much. Some users even tend to suppress your application when they
finally remember.
Since your application is competing with many others, you
will need a valuable marketing approach. updates timely reminder not only the
users that your application is installed on their devices but also alert them
to the new features, they might enjoy. Google and Apple also see applications
specifically updated to align with their major releases of the operating system.
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Conclusion
The publication is not the last part of the story of your
application. Your application is like a living thing and its failure or success
is not only based on the number of installations. You must sign in with the
people who download your app and keep using it.
Active users tend to expect a certain type of progress of
your application. And if they do not get it, they can stop using or delete your
application from their device. Therefore, providing frequent updates of
applications is very crucial.
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